Google my business optimization 20191/1/2024 ![]() ![]() While it may change from industry to industry, overall 84% of GMB listing views come from “discovery searches”. Some business owners are under the impression that a Google My Business profile is only important to searchers who already know about your course. ![]() Your listing is not just for brand searches Listings with more photos may have better marketing strategies or other factors in play but it certainly won't hurt you to optimize your listing with additional high-quality images. This may only be a strong correlation and not necessarily a direct cause, however, we feel it’s worth taking note of. Conversely, those listings with only 1 image generated 65% fewer clicks. More images translate to more customer interactions! In fact, listings that boast 100 images or more can get up to 20 times more website clicks than an average listing. ![]() While these make the page look great and help show off your course, they serve a much more important purpose. On average, a Local Listing profile has 11 photos. Websites are also the basis for our SEO strategies and allow us to rank for keywords and demonstrate competitive advantages over other businesses in the area. Your GMB listing and website should work together, with the site providing in-depth information like company details, course videos, venue services and other features that can’t fit on your listing. Local Listings are great for players who already know your course or are comparing places to play, but people who want to learn more about your course and the services you offer will usually need to visit the site for a complete picture. While useful and insightful, GMB listings don’t have in-depth details about your business that your site provides. Just 8% of consumers say they never visit a website before choosing a local business, and 76% look at a business website at least half the time. Even though Google My Business is increasing in popularity and usefulness among consumers, there is still a strong demand for business websites. With either option, our team is responsible for content, edits, and Q&A’s.According to the Bright Local study, website clicks were the number one of all customer interactions measured by Google My Business insights. The second option is to auto-approve based on the Account Manager’s professional experience. With this option we will send you the recommended changes, and then await your confirmation before implementing. The first options is you can request manual review of all content, edits, posts, etc. We do not provide website optimization services at this time, but click here to email the head Gorilla to let him know we should! Who is responsible for approving content, edits, posts, etc? No, our Google My Business Optimization only focuses on optimizing your GMB listing. If you are optimizing more than one listing, your account manager will be in close contact with you so that you don’t go bananas with anticipation! Does this service include optimizing my website? Since you’ll be working with a Gorilla-Certified™ GMB expert, you’ll be kept up to date every step of the way. How long does it take to optimize my profile?įrom start to finish, the Google My Business Optimization Service takes between two (2) to four (4) weeks to complete from your start date. Now that your Google My Business listing is optimized, you should start to see more results within 30 to 90 days of project completion, giving you a little bit of time to get prepared for all the new business coming your way. You See Higher Rankings, More Traffic, Calls, and Revenue! When they’re done, they will update your listing’s checklist to show everything that’s been done. Once we’ve completed the action plan, your account manager will work to implement the necessary changes and updates to fully optimize your Google My Business Profile. We Enhance and Optimize Your Google My Business Profile Once you review and approve, we will move to the next step – optimizing your Google My Business profile! 4. With the audit completed, your account manager will create a customized action plan that details how we will improve the optimization of your listing. You will receive a detailed checklist that shows exactly where your listing stands. Next, we’ll conduct a 100 step audit of your GMB listing based on all the best practices we’ve learned over the past 5 years optimizing Google My Business Profiles. This step should only take you about 10 minutes to complete. Using our easy Google My Business Optimization Service form, we will capture all the details about your business location that we need to put in the muscle and fully optimize your profile. ![]()
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